TERRAZA BRINGS BUICK STYLE AND SUV REFINEMENT TO PREMIUM MID-VAN SEGMENT
Buick has a long-earned reputation for transporting families in a premium way. Terraza, the third entry in Buick's growing truck portfolio, continues this tradition, bringing Buick refinement into the growing premium end of the mid-van segment.
With its ability to carry seven people and plenty of cargo, the Terraza crossover sport van (CSV) complements Rendezvous and Rainier in the Buick truck lineup by combining SUV features like bold front-end styling with the functionality required by customers in the mid-van segment. Like Rendezvous and Rainier, Terraza is expected to continue the trend of bringing new and younger customers into Buick showrooms. Terraza, available in CX and uplevel CXL models, is expected to attract the attention of affluent married couples with children.
"Terraza positions Buick in the growth area of the mid-van market," said Roger Adams, Buick general manager. "Although the overall segment has declined slightly the last few years, sales of $30,000-plus vehicles have grown from 19 percent to 24 percent of the mid-van market.
"Terraza is another proof point of Buick's commitment to the truck market," added Adams. "Terraza will appeal to families who need mid-van functionality and also appreciate understated elegance on the inside and real style on the outside."
Buick's approach to trucks is to weave sedan values into the equation without compromising truck utility and functionality. The focus is on four attributes: power, ride, quiet and style. These distinguishing attributes are all part of the Terraza.
The horsepower and torque of the overhead valve 3500 3.5-liter V-6 provide excellent launch feel and responsive performance at all driving speeds. Its estimated power ratings - 200 horsepower and 220 lb.-ft. of torque - are highly competitive with those of other mid-vans.
A Terraza-exclusive standard independent long-and-short-arm rear suspension with automatic load leveling and a unique Ride and Handling package provide premium ride. These features, combined with the new world-class braking system that includes larger 16-inch brakes and four-wheel-discs, 17-inch tires, and the availability of StabiliTrak - GM's advanced Vehicle Stability Enhancement System (VSES) - provide superior handling and control in almost any driving condition. Terraza's VSES maximizes handling, braking and acceleration dynamics by using a combination of systems, including stability enhancement, anti-lock braking system and traction control.
Terraza also offers as an option GM's Versatrak all-wheel-drive system (not available with VSES). If one or both front wheels lose traction, the Versatrak system automatically transfers torque not only from front to rear, but also from side to side between the rear wheels to help maintain grip.
Terraza takes quietness to the next level with exclusive QuietTuning that provides one of the quietest interiors in the segment. Modifications made throughout the vehicle make this possible and include a forged steel crankshaft, increased engine isolation and other interior acoustic treatments.
The blend of SUV and mid-van styling cues gives this new crossover sport van a distinctive exterior appearance. Terraza puts an elegant spin on its rugged look with its monochromatic appearance combined with chrome highlights on the grille, body-side moldings, door handles and the rear license plate brow.
Inside, Terraza provides the comfort and elegance customers have come to expect from Buick.
The clean, uncluttered and highly functional space is enhanced by wood trim and chrome highlights on the steering wheel, instrument panel and center control stack. Doorplates are also executed in dark burled wood with bright accents and the front doors feature chrome sill plates.
Beautifully styled instrumentation and gauge facings further enhance the premium environment unique to Buick. Terraza features standard seven-passenger seating with captain's chairs in both first and second-rows. Seats are upholstered in soft Nuance leather and French, double-stitched seams. Contrasting color piping adds a further touch of stylish elegance unique to Buick.
Other key interior features include:
- Front overhead console and overhead rail system
- Spacious and flexible rear convenience center/cargo system
- Foldable, removable second- and third-row seats
- 50/50 split-stowable third-row, fold-flat bench seat
- Leading edge rear-seat entertainment system, which includes an optional DVD player with flip-down screen and integrated controls
Terraza is engineered to be among the safest vehicles in the segment. Designed for outstanding performance in real-world crashes, Terraza will help protect occupants and also will help avoid crashes in the first place.
The biggest changes involve structural enhancements to the frame. The frame is designed to achieve effective crush, helping preserve occupant space while absorbing energy. A longer front-end compartment provides more crush space, while the longer, stronger, more heavily reinforced motor compartment side frame rails increase energy absorption during frontal impacts. This design is conducive for crash compatibility. The extensive use of high-strength steel is behind many of Terraza's structural enhancements.
All seven seating positions have three-point safety belts, with more effective load-limiting retractors with pretensioners. In addition, Terraza offers a LATCH (Lower Anchors and Tethers for CHildren) child safety seat restraint system in all second-row seats, and the center position of the third-row seat also provides a top tether bracket for child seat attachment.
The CSV has standard, front dual-stage air bags for both driver and front passenger. They are designed to inflate with greater or less speed and pressure depending on the crash severity. Optional seat-mounted side air bags now also provide head and torso protection for the both the front passenger and the driver.
Terraza makes crash avoidance a priority as well. A variety of standard and optional features are designed to help drivers avoid accidents in the first place. Features such as daytime running lamps, a new advanced brake system, anti-lock brakes, traction control, StabiliTrak and all-wheel drive all contribute to the vehicle's overall driver security.
From headlamps to disc brakes, seat foam to power sliding doors, Terraza is engineered for quality. Attention to detail and craftsmanship further enhances that quality.
In response to customer feedback on the current generation of mid-vans, GM improved several key vehicle features and design elements for the Terraza.
Terraza benefits from standard 16-inch, four-wheel disc brakes. The entirely new, world-class foundation brake system provides more stopping power, better pedal feel, smoother and quieter operation and longer pad life.
Dual cavity, four-halogen-bulb headlamps provide twice the lighting intensity of predecessor models. This segment-first design provides great visibility in both low- and high-beam conditions.
Electrical reliability also has been improved by significantly reducing the number of connectors, terminals and splices and increasing the number of sealed connectors, while reducing the number of unsealed connectors.