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Tiger Woods Debuts New Buick Crossover By Driving Through A 35-Ft Video Wall

Source: GM Media
Date: November 28, 2006

LOS ANGELES – Tiger Woods, the world’s top-ranked professional golfer, took a different approach to his drive today. He literally drove Buick’s newest product, the 2008 Buick Enclave luxury crossover SUV, through a large 35-ft. video wall with GM Chairman and CEO Rick Wagoner passenger side.

Wagoner and Woods introduced the all-new Enclave to a standing-room only crowd of media and Buick dealers at the Art Center College of Design in Pasadena, one of the world’s most prestigious art and design schools. This is the first time Buick has partnered with Woods for a vehicle world introduction. Buick has enjoyed a long partnership with Woods as a product endorser since 2000.

“The new Buick Enclave is just beautiful to look at inside and out,” said Tiger Woods. “The interior is so comfortable and there’s plenty of room for my sticks. I’m really excited for Buick and what the all-new Enclave means for the division and GM.”

The Enclave is Buick’s first luxury crossover SUV. It is built on an all-new crossover architecture and motivated by one of GM’s most powerful V-6 engines ever.

The Enclave creates its own niche in the fast-growing crossover market by melding elegant interior and exterior design and a confident ride in a quiet, well-crafted roomy cabin capable of carrying up to eight passengers with space for gear. It arrives in dealer showrooms next summer.

Available in front-wheel or all-wheel drive, Enclave employs a new 275-horsepower V-6 powertrain with variable valve timing (VVT) that is mated to Buick’s first six-speed automatic transmission. The 3.6L V-6 VVT is a sophisticated dual-overhead camshaft engine that uses full four-cam phasing, rapid data processing and torque-based engine management to optimize power, economy and emissions performance.

A host of innovative features that are uncommon or unavailable in competitors’ vehicles add to the Enclave’s standout status in the segment, including a second-row seat console that unfolds to contribute to a flat load floor when the seats are folded.

“Enclave is the new face of Buick and everything we want in future Buicks,” said Buick General Manager Steve Shannon. “It’s an absolutely stunning, high-quality crossover SUV that delivers all the product attributes that define the new Buick: a confident ride, relevant technologies, more luxury features, elegant design and a quiet, comfortable and well-crafted interior. These are the hallmark traits of future Buicks.”

Peace-of-mind features such as Ultrasonic Rear Park Assist and a rear back-up camera, StabiliTrak electronic stability control system and OnStar Turn-by-Turn Navigation are also available.

The Buick Enclave is the last of three new crossovers to be introduced this year from General Motors. Crossover entries accounted for about 2.5 million industry sales in 2005 and the segment is projected to grow to 3.5 million units by 2010. GM currently has seven entries in this segment – Chevy Equinox and HHR; Pontiac Torrent and Vibe; Saturn VUE, Buick Rendezvous and Cadillac SRX – and expect to double the number of crossover entries by 2010, including the GMC Acadia, Saturn Outlook and Buick Enclave.

The new Buick will be built at GM’s new Lansing Delta Township assembly plant in Lansing, Mich.