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Buick Introduces the First Television Commercial for the 2011 Regal

Source: GM Media
Date: July 13, 2010

DETROIT, MICHIGAN – Buick is launching the first of several television commercials today as part of its advertising campaign for the 2011 Regal. The campaign launching throughout July uses both unconventional and traditional outlets to introduce Regal to a new consumer audience.

“The first of the Regal television commercials will allow consumers to discover the all-new Regal sport sedan’s German inspired engineering and performance,” said Craig Bierley, Buick advertising director. “The subsequent television spots and the advertising campaign will present the Regal in a range of mediums that will allow consumers the ability to draw their own conclusions on the vehicle.”

The first television spot for the Regal titled “Autobahn” celebrates the Regal’s design, engineering and performance, and features the voice of Kevin Bacon. Future commercials will tell the comprehensive story on the Regal and highlight the vehicle’s engine performance, driving dynamics, driver friendly personal technologies and sculpted interior design. Additional commercials will be released through the remainder of 2010.