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Buick Invites Consumers to Experience Regal Moment of Truth

Source: GM Media
Date: July 28, 2010

Buick is inviting consumers to experience the 2011 Buick Regal through an interactive online experience named Moment of Truth (www.momentoftruth.com). The site includes what anyone and everyone has to say about this all-new vehicle, from consumer opinions, automotive reviews, testimonials, and more.

“We are inviting consumers to find out on their own that Regal is a true performance sedan and worthy of their consideration,” said Craig Bierley, Buick advertising director. “We are making it easy for the consumer to get unbiased opinions in one online location.”

Moment of Truth is an online aggregator that pulls in content from a variety of sources and gives consumers the ability to easily share it on their social networks. It includes YouTube videos, Flickr photos, comments from Buick’s Regal tab (www.facebook.com/buick), tweets from Twitter, as well as automotive reviews and consumer blogs. Anyone can be a contributor to Moment of Truth, they just need to share their stories related to the Buick Regal and post them on the web.

Other elements of the Buick Regal advertising campaign started earlier this month in unconventional and traditional outlets. The campaign continues to build on advertising outreach that Buick started with the LaCrosse launch last year.